Choosing a roast

Roast level sounds like a big decision.

It isn’t.

Most of the confusion comes from how it’s talked about — not from the coffee itself.

Here’s the simple way to think about it.

Light roast

Lighter roasts keep more of the bean’s natural character.

They tend to taste:

• Brighter

• Cleaner

• A little sharper

People often describe them as fresh or lively — but you don’t need to analyse it that deeply.

If you like:

• Lighter flavours

• A cleaner cup

• Coffee that feels more awake than heavy

This is a good place to start.

Medium roast

This is the most familiar style of coffee for most people.

Balanced. Rounded. Easy to drink.

It sits comfortably between light and dark, without leaning too far either way.

If you like:

• Smooth coffee

• Something reliable you can drink every day

• A cup that works black or with milk

• Medium is usually the safest choice.

It’s also why it’s often called a house roast.

Dark roast

Dark roasts are taken further in the roasting process.

They tend to taste:

• Deeper

• Richer

• More intense

There’s less brightness here and more weight in the cup.

If you like:

• Stronger flavours

• A heavier mouthfeel

• Coffee that holds up well with milk

Dark roast is likely your thing.

What roast level isn’t

Roast level doesn’t tell you:

How strong the coffee is

How much caffeine it has

Whether it’s “better” or “worse”

It just changes the feel of the cup.

That’s all.

If you’re not sure

If you’re new to a brand, or just don’t want to overthink it:

Like it smooth and familiar? → Medium

Like it bright and clean? → Light

Like it bold and rich? → Dark

There’s no wrong choice.

Just different moods.

Coffee doesn’t need to impress you.

It just needs to suit how you drink it.

That’s enough.